Marketing Principles Assignment - 3951 Words

MARKETING PRINCIPLES ASSIGNMENT Introduction Part one of the assignment is to discus the macro environmental forces and key trends in personal computer and snack foods industries. Macro environment consists of six larger societal factors that affect the micro environment. The forces are demographic environment, economic, natural environment, technological environment, political environment and cultural environment. In part two of the assignment has three research situations. Each of the situations will be discussed that what type of data collection method is suitable for it, the reasons for choice and the potential problems. There are three methods of collecting information, mail questionnaires, personal interview and†¦show more content†¦Includes years 7-15 schools and years 9-15 schools with attached intermediates Internal Data Source: SAS Summary Part 12ai (http://www.minedu.govt.nz/index.cfm?layout=documentdocumentid=6845indexid=6848indexparentid=5611) -Growing ethnic diversity (http://www.stats.govt.nz/domino/external/web/nzstories.nsf/Response/Ethnic+diversity) Economic Environment It consists of factors that affect consumer purchasing power and spending patterns. -Changes in income Follow by the increasing income, people may change computers more frequently and buying better quality computers, such as IBM computers. For example, previous time consumers may alter their computers every 7 years, since their income getting higher, they may vary their computer every 5 years. Average and Median Weekly Income by Regional Council Area and Sex for All People Measures Average Weekly Income Median Weekly Income Number of People Year 2003 539 401 3,028,290 2002 513 384 2,963,510 2001 474 362 2,912,310 2000 447 340 2,892,540 1999 441 328 2,873,290 1998 425 312 2,857,150 Notes: Median Weekly Income - The middle point of the distribution of weekly income. So if there were 99 people, the median weekly income would be the weekly income of the fiftieth person, when people are ordered in terms ofShow MoreRelatedEssay about HND Unit 4 Marketing Principles Assignment4160 Words   |  17 Pagesï » ¿ Introduction For this coursework assignment I will demonstrate that I required a good knowledge and understanding of the concepts and process of marketing by carrying out the task given. This will be showed with examples of theory applicable to a company of my choosing. For this task examples will be related to Apple Inc. organization. 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